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Experience 023 · Websites & Behavior

Five seconds.

Most visitors decide whether to stay on a website within seconds. You will see two business websites for five seconds each, then tell us what stuck. About 5 minutes.

1 · Before you start

Please note: This is a reflective community experience. The websites shown are fictional examples built for this exercise. You may stop at any time by closing the page.
Which best describes you?
Where do you browse most?
How patient are you with websites in general?0–10
Not patient at allVery patient
How much do you trust a business website you have never visited before?0–10
Not at allCompletely

2 · Website 1

You need a dentist. You have just landed on this website. It will show for 5 seconds.

Ready? Look at the whole page. It disappears after 5 seconds.

harborlane-studio.com
AboutOur PhilosophyJournalTeamExperienceContact

Elevate your everyday.

A modern approach to wellbeing, designed around you and the moments that matter.

Learn more
Est. 2009InsightsPartnersNewsletter

Fictional website created for this experience.

3 · Website 2

Same situation: you need a dentist. A different website, again for 5 seconds.

Ready? It disappears after 5 seconds.

harborlanedental.com
ServicesInsuranceContact

Gentle dental care for the whole family in Springfield.

New patients welcome. Appointments available this week.

Book a visitor call (555) 014-2290
★★★★★ 4.9 from 380 patient reviews · Most insurance accepted
CleaningsFillingsWhiteningEmergencies

Fictional website created for this experience.

4 · Looking back

Both websites belong to the same fictional dental practice. Only the first screen was different.

Which website would you trust with your appointment?
At the moment you felt like leaving, what were you feeling? Choose any.
If this were a real website, how likely is it you would have left?0–10
Would definitely stayWould definitely leave
Will you notice this on websites from now on?
How meaningful was this experience for you?0–10
Not meaningfulVery meaningful
Would you like to explore this topic further?

Your answers are saved anonymously: no name, email, or IP address is collected, and only the date is kept with them. Community results show totals only, once at least 20 people have taken part. Please don’t include names or personal details in the optional text.